World Cup 2026 Pub Activation Toolkit

We have put together a set of easy-to-run matchday and outdoor activation ideas designed to help pubs boost atmosphere, increase dwell time, and drive spend. Each activity is flexible, simple to deliver, and can be adapted to suit your venue.

 1) Fan Hub Showcase

A competition celebrating the best matchday atmosphere and in-pub experience.

How it works:

• Licensees dress their pub for matchdays (kits, flags, themed menus, etc.)
• Capture and submit photos or short videos
• Entries are judged on creativity, energy, and customer engagement

Why it works:
Transforms your venue into a true matchday destination, driving atmosphere and footfall.

2) Matchday Brainbox

An interactive prediction and football quiz experience running across fixtures or at half-time.

How it works:

• Customers predict scores, scorers, or answer football trivia
• Points tracked weekly or across tournaments
• Leaderboard displayed in-venue or shared on social media

Why it works:
Keeps customers engaged throughout the matchday experience, encouraging longer stays and increased spend.

Games Ideas (Beer Garden & Outdoor Activation)

A -Kick the Target Challenge

A fast-paced football skill game designed for instant participation and high energy.

How it works:

• Entry via small fee or with purchase incentive
• Each player gets 3–5 attempts
• Hitting the target wins a prize or entry into a draw (different targets can carry different rewards)
• Optional leaderboard for “Top Strikers” across the day or week

Why it works:
Highly engaging, great for spectators, and ideal for building atmosphere in outdoor spaces.

B – Footgolf

A relaxed, social football-meets-golf activity perfect for beer gardens and outdoor areas.

How it works:

• Set up a simple course using cones, hoops, or marked targets
• Players take turns kicking from set distances
• Each kick counts as one stroke
• Lowest score wins
• Optional leaderboard for daily or weekly champions

Why it works:

• Low-cost setup (cones, hoops, simple markers)
• Accessible for all ages and skill levels
• Encourages longer dwell time as groups play multiple rounds
• Creates a fun, watchable activity that enhances atmosphere
• Works seamlessly alongside outdoor drinks service

Enjoy our toolkit of simple, flexible matchday ideas designed to help boost atmosphere, footfall, and spend — you can pick and adapt what works best for your pub.

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