Shaken or Stirred? Join in with July’s Best Drink Promotions

July is packed with drink-themed days that offer UK pubs a unique chance to increase trade, experiment with new drinks, and encourage repeat visits. These days are perfect to put in your calendar and are ready-made for creative promotions and customer engagement.

Key Drink-Themed Days in July 2025:

National Piña Colada – Wednesday, 10th July

World Mojito Day – Thursday 11th July

World Rum Day – Saturday 13th July

National Daiquiri Day – Friday 19th July

World Tequila Day – Wednesday, 24th July

These key dates give you the opportunity to feature a short, changing cocktail menu throughout the month. You could focus on each drink on its specific day or rotate a few popular options each week.

Run a Cocktail-Making Session

Pick one or two midweek evenings to host short cocktail-making demos. These work best in a relaxed corner of the pub, led by someone from your team who’s confident with the recipes.

Charge a small fee or offer it free with a ticketed drink. Include tastings, step-by-step instructions, and a recipe for customers to take home. It’s a good way to build interest midweek without needing full entertainment or big setup costs.

Use Social Media to Build Traction

Utilise social media channels to promote each drink day in advance. Create short posts or videos that show how the cocktail is made. Here are some easy content ideas:

• A poll: Which rum cocktail should we serve next Friday?
• A countdown post: 3 days to go until World Mojito Day
• A video: Watch our team shake up the perfect daiquiri
• A tip: How to make a simple tequila sunrise at home

Use hashtags like #WorldRumDay or #MojitoDay to increase reach and make posts more visible to new followers.

Host a Themed Night

For pubs that run regular events, link one of these drink-themed days to a bigger theme:

• Caribbean Rum Night: Have reggae music, BBQ-style food, and a dress theme
• Tropical Tequila Party: Mexican snacks, tequila-based cocktails, and upbeat Latin music.
• Frozen Fridays: Serve frozen slush daiquiris and frozen piña coladas in fun cups with paper umbrellas.

Staff Involvement Makes a Difference

Ask your team which cocktails they enjoy making and drinking. Involve them in naming drinks, taking part in videos, or judging customer-made cocktail entries if you run a competition. When staff are involved, it shows, and customers pick up on the energy.

Keep it Simple and Consistent

Choose the dates that suit your pub best; there’s no need to do all five days, just a couple to mix things up for your pub. Focus on drinks your team can serve easily and drinks your customers already enjoy. A short, focused campaign across a few dates will work better than spreading resources across too many.

Summary

These summer drink-themed days give pubs a reason to add interest, drive sales, and keep customers entertained with new ideas in July. They offer an easy chance to test out new cocktails, build midweek trade, and give regulars something to look forward to.

For those thinking about running a pub, ideas like this show how flexible and rewarding pub life can be. You’re not tied to big calendar events – smaller, well-planned promotions often work just as well, especially when they connect with your community. Click here to learn more about how to run a pub with Trust Inns.

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