10th April 2023

How to Host a Pub Quiz Night That Will Keep Customers Coming Back

Everyone loves a pub quiz; they’re ingrained in our fantastically British pub culture. There aren’t many people who don’t enjoy sitting down, having a drink, and competing with their mates to try and win the prize on offer. Although usually, the satisfaction of winning a pub quiz is always better than the prize itself…

Saying that, if you run a pub and you’re not already hosting a pub quiz night, you’re certainly missing out on more visitors and a ton of profit (we all know how the drinks flow on a pub quiz night).

So, if you’re completely new to pub quizzes or your quiz nights aren’t as successful as you’d like, we’ve put together a guide on how to host a pub quiz night that will keep customers coming back. Let’s get started:

Planning and Preparation

The key to a successful pub quiz night is proper planning and preparation. Start by brainstorming quiz categories and themes that will appeal to your audience. Consider popular topics such as music, movies, pop culture, and sports, as well as more niche categories like local history.

Next, prepare questions of varying difficulty levels that will challenge your participants without being too easy or too difficult. You can find plenty of resources online, or you can create your own questions tailored to your audience. In fact, we’ve made our own 100 best pub quiz questions with answers – we’ve split these questions into different themes such as general knowledge, music, and TV so you have a wide variety to choose from, these questions are a perfect example of how difficult your pub quiz questions should be, so we’d recommend using them as inspiration if you want to create your own or simply just nick ours. You could even do a music round without any questions – your DJ could play a small snippet of a song which your quiz participants need to write down the name of. In the result of a tie, make sure you have bonus questions to decide the winner!

Gather all the necessary equipment and materials, such as answer sheets and pens. Make sure you have enough supplies for the number of participants you expect.

Promotion and Advertising

Once you have everything planned out, it’s time to start promoting and advertising your pub quiz night. Social media marketing and advertising can be effective ways to reach a large audience. Consider creating an event page on Facebook and posting about it on other social media platforms as well as sharing it with any community groups.

In addition to digital marketing, traditional print media can also be effective. Create posters and flyers to hang around your establishment and nearby areas. Encourage word of mouth by telling your regulars to bring their friends. Once you’ve got the buzz around your pub quiz, you can make it a regular thing, for example, ‘Wednesdays are pub quiz nights’ – this means you’ll establish a set of pub-goers that attend your quiz regularly and the community will know when your quizzes are taking place so you won’t have to keep reminding people.

pub quiz night

Execution and Hosting

On the day of the quiz night, it’s important to create a welcoming atmosphere. Set up the room with tables and chairs, and make sure there is enough space for participants to move around.

Before the quiz begins, you’ll want to explain the rules and format of the quiz to the participants.

Decide how you want to keep score – whether you want to do it round by round or whether you want to tally all of the answers up at the end. Is your staff going to do this? Or you can ask each table to swap sheets and mark another team’s quiz – this takes the burden off your staff and prevents any cheating. You can offer prizes for the winners, such as gift cards or free drinks.

Follow-up and Feedback

After the quiz night, it’s important to follow up with your participants and ask for feedback. Encourage them to return for future quiz nights and let them know that you value their input.

Take the feedback you receive seriously and make improvements for future quizzes. Consider changing the categories or difficulty level of the questions or offering different types of incentives for participants.

Frequently Asked Questions (FAQs)

How do I choose quiz categories and themes?

Consider your audience and their interests. Look for popular topics as well as niche categories that might appeal to them.

How do I create questions that are not too easy or too difficult?

Use online resources or create your own questions tailored to your audience. Ask your staff for input.

How can I encourage customers to come back for future quiz nights?

The only way to encourage people to come back is to make sure they have a good time – so host the best pub quiz that you possibly can using our tips above!

What kind of prizes can I offer to the winners of the quiz night?

Consider offering cash prizes, gift cards or free drinks as prizes for the winners. You can also offer a grand prize for the overall winner. Many pubs have an entry fee for the pub quiz, the money is then all pooled together and the winner gets all!

How do I handle difficult customers during quiz night?

We all have that one friend who takes the pub quiz a bit too seriously… Remain calm and professional and address any issues as quickly as possible. Consider having a plan in place for dealing with difficult customers beforehand.


If you’ve read this article in its entirety, we’re pretty confident that you’re ready to host a fantastic pub quiz for everyone to enjoy! The last tip we’d give though is to make sure you’re also having fun! It can be easy to get lost in the stress of putting together a pub quiz and hoping everyone has a good time. Just relax, be confident in your pub-quiz-making abilities and enjoy the moment! Ending this article on a pub quiz question for you…


Which pub company offers you the bricks and mortar for you to become the face of your very own pub business?

Trust Inns


Here at Trust Inns, we’ve got a wide range of pubs to let all across the country. We guide our tenants every step of the way when it comes to running a pub and becoming the heart of their local community. If you’re not already a Trust Inns tenant and you’d like more information on becoming one, make sure to contact our friendly team.

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